Stand out from your competition.

Search Engine Optimization and Ranking

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Search Engine Advertising

There is an easy way to be #1 in search engine ranks, pay for placement and you’re done. Search engine ads can jump start your web site traffic if your site is new or has a lot of key-phrase competition. If you fail to work on your organic traffic this will be an ongoing advertising expense. If your keyword competition is low, you will be able to discontinue (or even avoid) paying for ads by building your rank organically.

Climbing the Search Engine Rank Organically

Keyword and Key-phrase Competition

Organic Search Engine ranking success can be achieved, but it takes work some work. How much work will it take ? That depends on your keyword/key phrase competition.

Example 1: You have a new laundry soap you want to market. It would be difficult to rank among all the other name brand laundry soaps that spend untold amounts to advertise and promote their soap. Even if your soap is unique, will users search for the unique properties of your soap or simply search for “soap” ? Marketing your uniqueness could be costly.

Example 2: You have a landscaping business that only works within a specific geographic area. Your chances for rank high are much more likely as there are less competing businesses targeting the keywords visitors would use to find your service.

Keyword Research

I’ll never forget the Search Engine “Specialist” who told the client, “I will be fishing at XYZ River this weekend, and my website is #1 for ‘Fishing at XYZ River this weekend’” with such pride in his voice. He assumed everyone would be impressed, however, a logical thinker would wonder just how many people search for that search engine key-phrase.

A client of mine assumed people would search for his product with the keyword “cement”, but further investigation proved that more people would actually use the word “concrete” when searching for his product. Do you know for certain the ways people search for your type of business ?

Keyword research before you start your project will get your project off to a good start.

Best Practices

The underlying web site code
Your web site should be built taking your keywords and phrases in mind. Webpage titles, image alternate text, menu items should all be created with your target keywords in mind. Search engines “read” all the code the visitors don't even see. “Content is King” is the war-cry of search engine specialists across the globe and a web site filled with relevant information is the #1 thing required to ensure your web site gets ranked. “If you build it, they will come” does not apply to web sites however and continued attention is vital.

Organic Rank Marketing

Once your website has launched, there are several steps you should take to build your brand and rank. Do you have accounts with social media ? If not, you should. All your social media and relevant directories should include links to your web site. Your images and messaging should be consistent to build recognition of your brand.

Ongoing Marketing Strategy

Plan a regular topic to write about - anything is better than nothing, but certainly quality content will entice visitors to return. Search engine algorithms consider new and relevant content a ranking factor.
1. Create your article keeping your key-phrases in mind.
2. Create your hero image/meme to draw attention to your article and improve your rank.
3. Share your article with links back to your website. “Backlinks”, credible links that include your website url, is a search engine rank factor.

Track Your Results

Is all your effort paying off ? Certainly the real test is increased clients, however, regular reporting can show you what articles performed well and why.

Web Site ServicesServices

Webie Design can design, market, and maintain your web site at an affordable rate.

Web Design and Web Site Development

Our web design and development process has been refined to offer a quality product in a timely manner at an affordable rate. We work with you through the planning, building, and deployment stages to ensure a successful web site. Read More ...

Web Site Marketing

Just because it exists, doesn't mean anybody will find your web site. We can help you reach your target market with native (organic) search engine results and paid advertising campaigns depending on your needs and budget. Read More ...

Social Networking

Facebook, Twitter and other social networking opportunities can drive traffic to your website and provide an opportunity to interact easily with the public. Let us help you get started using these services to drive customers to your web site and business. Read More ...

Web Site Maintenance

Your web site will need regular maintenance including security considerations and content updates. Read More ...

Web Site Hosting and Email

Using our web hosting and email service includes our support when you have a question or something isn't working as expected. Read More ...

Website Marketing

Google Yahoo Bing Native Search Engine Rankings

Native Search Engine Rankings

Successful native search engine results (non-paid placement) start in the planning stages of your web site. Careful consideration to the target keywords and phrases should be considered in all parts of the web site content.

Just because your site is exsists, doesn't mean it will automatically rank well. Your web site needs to rank in the top 10 to enjoy any success with click through rates.

We can help you determine the keywords and keyphrases that should be used for your web site and evaluate statistics to help you improve search engine rankings.

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Internet Marketing

Internet advertising campaigns guarantee your web site is displayed for your target keywords and phrases. In addition to prominent placement in search engine results, your ads can be displayed on partner websites that cater to your target market.

Internet marketing can jump start traffic to your web site. Guarantee top placement when competing against popular keywords at a price you have complete control over.

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Local / Other

If your business or service caters to local clientele you need a presence in local web site directories. If your web site caters to a worldwide audience you would benefit from the qualified incoming links regardless.

Depending on your product or service, marketing on places like Ebay or Craigslist could also be beneficial to draw traffic to your web site.

We can evaluate what avenues would benefit your business the most and concentrate efforts to draw new web site visitors from non-traditional internet advertising.